If you cannot tell already, this page is fresh and brand new. Our team at What’s New YouTube is entering the YouTube sphere fresh and clean, meaning we have never been too involved with YouTube up until recently, so we are unaware of major dramas that YouTube and their creators experienced before 2019. Okay, maybe we are somewhat aware but we are making some changes to that.
Adpocolypse and the Affect on Creators
If you are not new to the YouTube community, then you are aware of the recent adpocalypse which is a statewide term coined in 2017 when advertisers boycotted YouTube when they were made aware that advertisements were played on really bad contents that we shall not name. Ads were then featured mainly on family-friendly contents to resolve and rebuild trust between YouTube and their advertisers. A lot of content creators were leaving the site because they did not believe that they should conform to a behavior change in their content production while many other creators rebrand and made their channels more friendly. This leads some creators to believe that the first adpocalypse was planned because YouTube wanted to give attention to and reward creators who promoted a favored agenda.
The second adpocalypse began in November 2017, the same year and months apart. Questionable contents involving children caused advertisers to pull their ads from YouTube. They quickly act on the issue and terminated a channel call Toy Freaks with 8.5 million subscribers that produced contents in gross situations that many people feel were bordering on abuse and exploitation of children in pain. It caused YouTube to change their policies and restricted their YouTube Partner Program to channels with 4,000 hours watch time and a minimum of 1,000 subscribers.
We are familiar with the third adpocalypse because this is exactly when we began paying attention to the YouTube community with interest. On February 17, 2019, MattsWhatItIs uploaded a video called “YouTube is Facilitating the Sexual Exploitation of Children, and it’s Being Monetized”.
YouTube quickly responded to this controversy by deleting more than 400 channels and they disabled comments on a lot of channels that have children in the video, which lead many creators questioning how their engagements will look like since they relied on community engagements. Even after YouTube prove that they were quick to react, major advertising brands began pulling ads once the issue gained mainstream media attraction.
We are currently in the midst of the fourth adpocalypse which is coined the VoxAdpocalypse that stemmed from the complaint by Vox’s Strikethrough host Carlo Maza. Maza demanded that YouTube de-platform comedian Steven Crowder of Louder with Crowder completely off YouTube to cut off his sources because Maza believes that Crowder is spreading hate speech. The evidence provided was from clips taken from the Louder with Crowder show that shows he was making fun of Maza, debunking Strikethrough, and calling him a lispy queer (which Maza frequently refers to himself). After reviewing all the videos reported, YouTube issued a statement that Crowder did not violate any terms of services, which outraged Maza quite a bit. To appease Maza, YouTube back peddled and decided to announce that they will demonetize Crowder’s channel and changed their monetization policy even further, even stripping monetization from many channels and terminating a bunch others.
We will review the channels that were caught up in the crossfire and discuss why and why not this was a big mistake that should never have happened. This is going to be a busy month as we bring you the updates on how these channels are doing because the explanation as to why channels were getting demonetize was vague, leaving many creators unemployed and confused.
Question Remains: Who Will Back Up Creators?
With the VoxAdApocalypse, many creators are left in the dark, feeling like they have become disposable. Carlos Maza works for Vox and they have a union that backs them up. Steven Crowder hosts a podcast called Louder with Crowder on the BlazeTV and his funds come from subscription through the Mug Club. The effect of the VoxAdapocalypse means little to the two parties while many creators rely on the ad revenues they receive from YouTube and Google Adsense. Numbers of creators have sought out independent sponsors, Patreons, and have branched out to sites like Bit Chute to upload their content.
This is a scenario that most creators did not expect and there were criticisms from people all over social media about how unprepared many channels were, which we believe is going to change in the future. Bigger channels that were affected by the first adpocalypse have probably prepped up their emergency planning and is hoping that they do not have to use it but smaller channels will have to figure something out.
Personally, before we started working on our channel at Logical Millennials, we read through the policies and viewed how strict they were so we decided not to put too much emphasis on political affiliation or broadcasting news information knowing that these are very sensitive topics that we will rarely touch on. As a content creator who wants to continue creating content, we have a variety of interest and although many people have said that even if we do not believe it will happen to us, we want to keep up with the latest purge to ensure that our languages are safe and our contents remain very transparent. From a lot of the contents that we viewed from many of the pages that were purged during the VoxAdpocalypse, there seems to be a pattern and we will go over that in a different article.
The best thing for creators to do is to create a plan and do seek out subscribers to support them for the time being. We at What’s New YouTube want to help creators by keeping track of the issues and share their stories. You can find a lot of that from this day going forward. This will not only help us understand future outcome but we will know who the key players on YouTube are so that we can help promote brand and support creators. If no one is backing content creators, the community of creators should put away bad blood and begin helping each other out.
What do you think creators should prepare for in case another adpocalypse happen? Do you think this will happen again unexpectantly? Let me know in the comments below.
Soul Sin is a Freelance Writer and Designer for Soul Stylez Creation and Logical Millennials. Her latest projects include writing for What’s New YouTube and creating contents that will help encourage anyone who wants to pursue the dream of Freelancing and creating content online to supplement their income. Her goal is to see everyone grow, acknowledge creators who have worked hard and get rid of the negative energy that most people online has been sharing contagiously through social media. Soul wants positive change and she knows it takes baby steps but she is willing to do what she can to bring sanity back to the interweb.